Apple CEO Tim Cook stayed true to form during an on stage interview at the
All Things D conference here. "We release products when they're ready (and) we
believe very much in the elements of surprise," Cook told an audience packed
with tech luminaries, investors, and journalists. "I have no plan of changing
that."
In a wide-ranging interview that covered taxes, his management style, even
Google Glass, Cook was short on specifics about any futuristic plans. But for
those of us product guys, Cook did provide a few clues on what might be coming
next.
"We have several more game changers in us," Cook said.
We already know that on June 10 at its Worldwide Developer Conference in
San Francisco, Apple plans to show off new versions of the iOS software used in
iPhones, iPads and iPod touches and the OS X software that is at the core of
Macintosh computers. Cook wouldn't disclose what the new software might look
like or what features might be included. He did confirm that iOS is under the
watchful eye of famed Apple designer Jony Ive. "Jony has contributed
significantly to the look and feel of Apple over many, many years and could do
that for our software as well," he says."
I for one am counting on seeing something fresh at WWDC and would be
disappointed if that doesn't turn out to be the case. And I say that as a fan of
iOS. A "flat" user interface, for one, has been the subject of online rumors but
we'll see.
As to whatever the final result turns out to be, "I'll let you judge," Cook
told the D crowd.
I'm one of those folks who have increasingly been seduced by the larger
screens on Samsung's and other Android phones and phablets (combination
phone-tablet) . So I'm ready for an even larger display iPhone 6 or whatever
Apple ends up calling the next version of its flagship phone. Again Cook was
non-committal, but then he didn't rule anything out either. "A large screen
today comes with a lot of trade-offs," he says. "People do look at the size. But
they also look at things like did the photo show the proper color, the white
balance. battery life…longevity. What our customers want is for us to weigh
those and make a decision."
Cook said Apple remains interested in improving the television experience
but — this is becoming a broken record — he was skimpy with the details. He did
say that Apple has now sold 13 million Apple TV set-top boxes, about half in the
last year. You'll recall that this is the product line Steve Jobs used to refer
to as a "hobby" business. In any case there is definite growth there—Cook says
Apple used to sell Apple TVs in the hundreds of thousands.
When you look at the TV, "it's not an experience that has been brought up
to date for this decade," Cook says. "I don't want to go further on this...there
is a very grand vision."
Another development to watch is what Apple might do with, well, a watch, or
at least other types of wearable computers. Cook, who had praise for the Nike
FuelBand he wears, says he hasn't seen any wearable computers that do more than
one thing well.
And it seems unlikely that Apple, for now anyway, is going to do anything
along the lines of Google Glass, a product whose broad appeal Cook
questions.
On wearable computers generally, Cook says many issues still have to be
solved, "but it's an area ripe for exploration" with "tons of companies playing
in this."
Even if he didn't say so, I imagine anyway that Apple will be one of those
companies
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